05 2024
0
3 minutes
In the hospitality industry, the voice of the guest has always been influential, but with the advent of digital platforms, it has become pivotal in shaping a motel's reputation. Guest reviews and testimonials, once seen as mere feedback, are now powerful marketing tools that can significantly impact a motel’s success. This article delves into the importance of these reviews, strategies for managing them, and success stories of motels that have harnessed the power of guest-centric approaches to build strong online reputations.